Vagina-nomics: How women are dominating the sex toy industry

Women are bossing the world of sex toys — and we’re all reaping the benefits.

We all know that sex toys are the perfect way to heat things up in the bedroom. Even our stone-age ancestors used sex toys to enhance their sex lives. Yet, men controlled the sex toy industry for many years. The result? A mass of products targeted for a male audience, marketed with sexist imagery which both objectified women and occluded female sexuality.

The whole industry seemed to fall prey to long-held misbeliefs about women’s sexual health and desires. You know, the whole, “female sexuality is so taboo.” Shrouded in mystery and pseudo-theory, female sexuality has been treated with equal measures of embarrassment, shame, and disbelief throughout history.

But, thanks to the pioneering work of women in the sex toy industry, things are beginning to change!

Women on Top

Sex sells. The sex toy industry is worth a staggering $15 billion and it’s still growing. Now more than ever, sex toys are tempting the masses, with more and more of us dipping our toes into the tantalizing world of sex toys. For an industry previously sidelined to the dark realms of the web, the long overdue mainstream acceptance of sex toys is a thing to be celebrated.

Not only is the sex toy industry booming; it’s also experiencing a cultural shift. We are living in a time of vagina-nomics: a new economic era for the sex toy industry. Women now dominate the sex toy industry, with record numbers of female-owned companies, female consumers, and female-targeted sex toys dictating the shape of the market. Dildos, vibrators, and stimulators, not to mention sex games and sexy lingerie, are rapidly becoming the most searched for and purchased sex accessories around.

Game-Changing Design

What happens when more women are positioned in key roles in the sex toy industry, from design to marketing? Well, the whole sex toy game is revolutionized. Out with the garish toys with their sci-fi frills and buttons, in with practical, stylish, well-engineered alternatives.

The choice of sex toy has expanded to fit all tastes. These new sex toys are designed by female designers and engineers who keep the women who use them in mind. So, women who were previously put off by the intimidating and downright monstrous toys of the past can now enjoy sleek and discrete designs. Of course, that’s not to say that you can’t still get your hands on freaky-looking toys if that’s your thing!

Similarly, female-led marketing campaigns are changing the way sex toys are marketed to women. No more cheap imagery that makes even the most sexually liberated person feel flustered. New marketing makes sex toys accessible and takes the shame out of buying them. Whether you’re a mum, a grandma, a young and adventurous 20-something, or a full-blown sexpert, there’s something there for you.

Beyond Sexual Pleasure: Sex Toys and Sexual Liberation

The aesthetic appeal of a beautiful dildo is not the only benefit of women working in sex toys. Female leaders in the industry are also addressing the shame and guilt that inhibits women from pursuing their sexual desires and fulfilling their sexual empowerment.

Were you ever told not to touch yourself as a child? Or scolded as a young girl for rubbing up against something to feel that tingling sensation? Most of us have experienced a sense of shame when it comes to our sexuality and it can be incredibly damaging. By centering once-silenced female voices and bringing them into the center of the conversation around sex toys and female sexuality, the tone of the conversation has changed. It’s becoming clear that women can not only enjoy sex, masturbation and sexual exploration, but can also dictate what they want and shape a $15 billion industry. Vagina-nomics are helping women with sexual acceptance, liberation, and education, whilst breaking down the social stigmas attached to female sexuality.

Sex toys are all about self-love. The message is simple: take pleasure in your body and sexuality, experiment with what you like and embrace yourself — however kinky or unique your tastes might be. Studies have found a strong link between women who use sex toys to masturbate and increased sexual confidence. Did you know some doctors have even started to prescribe sex toys for a number of conditions?  

So, take your sexual health into your own hands. Experiment, play and have fun with sex toys — developed by women, for women.

Author Bio: Sukesha Patel is the director of Toys of Love, a sex toy company with a difference. Toys of Love provides high quality sex toys, sex games and sex accessories around the UK.  

 

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Hello, I am Kitten T the Editor of #itsakittensworld, passionate about sexual liberation and anything which encourages female sexual empowerment. I Love horses! You can follow me on Twitter for my latest views on the world of KK